Pricing Settings
These assumptions drive recommended menu prices on Recipes, Items, and Combos.
Fees & Tax
Food Cost Target Tiers
Five tiers you can name and tune. Pick one as your default — that's the primary target shown across the app.
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For an item with $3.00 ingredient cost, here's the recommended sell price at each tier:
| Tier | Target FC% | Ideal | With CC fees | Customer pays |
|---|---|---|---|---|
| Aggressive ★ | 20% | $15.00 | $15.54 | $15.54 |
| Standard | 25% | $12.00 | $12.46 | $12.46 |
| Moderate | 28% | $10.71 | $11.14 | $11.14 |
| Conservative | 30% | $10.00 | $10.41 | $10.41 |
| Maximum | 33% | $9.09 | $9.48 | $9.48 |
Your food cost target is a goal, not a rule. Lower targets mean higher sell prices and more profit per sale. The right target depends on your market, your competition, and what your guests will pay. Most successful food trailer operators target between 20% and 28%. Anything consistently above 32% is a profit problem worth investigating.